Jacqueline Cook

Undergraduate Student at Texas Christian University

Strategic communicator who thrives at the intersection of media, marketing, and innovation.

About Me

I am a junior at Texas Christian University majoring in Strategic Communication with a minor in Digital Culture & Data Analytics. My academic background combines communication strategy with digital media skills, giving me a strong foundation in both creative storytelling and analytical thinking.

Outside of school and work, I’m passionate about social media, traveling, and exploring new cultures. Having moved around my whole life to many different countries, I’ve developed an open-minded perspective and a creative approach to problem-solving. These experiences inspire me to think globally and connect with diverse audiences—qualities I hope to bring into my future career in marketing, PR, or digital media.

Experience

June – August 2025

Marketing Intern

Potts Law Firm

Analyzed and monitored performance across Facebook, Google Ads, LinkedIn, and other platforms to refine social media strategy and boost engagement.
Enhanced brand presence by designing logos, optimizing Yelp pages, and maintaining a cohesive visual identity across marketing materials.
Contributed to marketing initiatives by coordinating events, securing podcast guests, and planning for new regional offices.
Reviewed and organized monthly marketing expenses to ensure accurate tracking and strategic resource allocation.

June – August 2024

Media Intern

Stroll Neighborhood Magazine

Researched and wrote feature articles focused on human and community interest for print and online platforms.
Provided client care for over 20 business sponsors to nurture long-term relationships and brand partnerships.
Coordinated interviews, photoshoots, and meetings to support smooth internal and external communication.
Assisted with social media content creation to increase advertiser visibility and engage community members.

My Skills

Web Development

I am building strong proficiency in front-end web development with an emphasis on creating clean, accessible, and fully responsive interfaces. My experience includes semantic HTML5, modern CSS3 techniques (Flexbox, Grid, responsive design, and custom CSS variables), and JavaScript for DOM manipulation, interactivity, and asynchronous programming. Throughout the semester, I worked with APIs, JSON data, and localStorage to manage dynamic content, practiced version control using Git and GitHub, and deployed multiple projects through GitHub Pages. I also developed a deeper understanding of accessibility and inclusive design principles, along with hands-on experience using AI-assisted development tools to support debugging, problem-solving, and pair-programming workflows.

Creative Content Creation

I enjoy producing engaging visuals, videos, and digital media that capture attention and tell stories effectively. My work includes designing branded social content, editing short-form video, and experimenting with AI tools to bring creative ideas to life. I focus on making content that is both visually appealing and strategically aligned with audience needs.

Analytical Thinking

I bring a research-driven approach to problem solving, using models like SWOT, AIDA, and 3Cs/4Cs to guide strategic decisions. Whether interpreting data, analyzing market trends, or evaluating campaign performance, I combine critical thinking with creativity to generate clear, actionable insights.

Leadership and Collaboration

I thrive in collaborative environments where communication and organization are key. My experience includes leading group workstreams, providing feedback, and ensuring deliverables are completed on time and at a high standard.

Coursework Projects

Project 1: Personal Portfolio

A responsive personal portfolio site introducing my background in Strategic Communication and Digital Culture & Data Analytics. Built with semantic HTML and CSS, it emphasizes clean design, accessibility, and professional branding.

Project 2: Local Favorites Tracker

Built a web app to track local restaurants and places, practicing form handling, layout design, and search functionality using JavaScript and localStorage.

Project 3: Data Dashboard

A personalized dashboard that integrates a weather widget, an inspirational quote generator, and a task manager. Built using APIs, asynchronous JavaScript, and UI enhancements.

Project 4: Playlist Pulse

Developed a Spotify-inspired playlist manager with filtering, search, and localStorage, showcasing AI-assisted development and more complex JS patterns.

My Projects

Class Website Project

Developed a professional personal portfolio website as part of my web development course. The project highlights my skills in HTML, CSS, and responsive design, with a focus on accessibility standards such as semantic structure and color contrast. I deployed the site using GitHub Pages, practiced version control with meaningful commits, and organized files following web development best practices. This project demonstrates both my technical growth and my ability to present myself professionally online.

Raising Cane’s Market Entry

For my Global Branding class, I created a market entry plan for Raising Cane’s expansion into the Netherlands. I analyzed cultural insights, consumer behaviors, and local competition to understand how American fast-food brands are perceived abroad. The project emphasized Dutch preferences for value-driven meals, halal options, and sustainable practices, leading to recommendations on how Cane’s could adapt its branding and menu to stand out in a competitive market.

Liquid Death Research Project

For my research class, I worked with a team to analyze Liquid Death’s marketing strategy and consumer perceptions through 12 in-depth interviews. Findings revealed strong appeal in the brand’s recyclable aluminum packaging and bold identity. Applied models such as SMCRE, AIDA, and SWOT to assess positioning among Gen Z, millennials, and health-conscious consumers, ultimately providing strategic recommendations for brand growth.

Contact Me

Email: jacqui.cook@tcu.edu

LinkedIn: Jacqui Cook

GitHub: @jacquicook